During Super Bowl LVII, the He Gets Us campaign will air two commercials totaling 90 seconds.
He Gets Us “is a movement to reintroduce people to the Jesus of the Bible and his confounding love and forgiveness.” The campaign focuses on modern messages to demonstrate that Jesus’ words and the example he modeled have relevance in our lives today.
He Gets Us debuted nationally in March of 2022 and has caught much attention for its presence in college basketball and football games, major league baseball stadiums, NASCAR tracks and almost every NFL football game, including the recent playoffs, and has more than 400 million views of the commercials online to date.
During the Super Bowl broadcast, which attracts an audience of 100 million people, He Gets Us will air two commercials that inspire those who may be skeptical of Christianity to ask questions and learn more about the Jesus of the Bible. They are also designed to encourage Christians to live out their faith more authentically and exhibit the same confounding love and forgiveness Jesus modeled.
Several professional athletes and commentators are working with He Gets Us to raise awareness of the movement ahead of the game. He Gets Us will also sponsor several events in Phoenix this week, including Athletes in Action’s Annual Super Bowl Breakfast.
The initiative is developed and led by HAVEN, a creative hub headquartered in Grand Haven, Michigan.
“These spots are not the end of our campaign, but the beginning of creating a movement to see Jesus’ love understood, respected and modeled better throughout our culture,” said Jason Vanderground, president of HAVEN.
Since it’s debut, the He Gets Us campaign has created intrgue, and even some scepticism and scrutiny, due to the anominity of the donors behind $100 Million in funding. A report from Religion News Service identified Hobby Lobby’s David Green as one of the donors. Recently, on the campaign’s website, the statement “He Gets Us Has An Agenda” appeared with this explanation:
“How did the story of a man who taught and practiced unconditional love, peace, and kindness; who spent his life defending the poor and the marginalized; a man who even forgave his killers while they executed him unjustly — whose life inspired a radical movement that is still impacting the world thousands of years later — how did this man’s story become associated with hatred and oppression for so many people? And how might we all rediscover the promise of the love his story represents? Those are the questions at the heart of He Gets Us.”